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Fuji |
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When Fuji engineers first introduced their quality road bicycles in Japan, it was 1899. Today, they still make some of the best quality road riding machines on the market, as well as high-tech mountain bikes, sleek track bikes, rugged cyclocross bikes, classy city bikes and comfortable cruisers.
Fuji is dedicated to quality improvements and a meticulous attention to details. Their core philosophy—Simply Better—is behind every decision they make. Good design can be complicated. However Fuji believes that better design is often quite simple. The key: constant improvement and innovation while, at the same time, keeping a hold on the tried-and-true engineering that’s proven itself over the years. While at the same time using a four-point focus for product development—Safety, Performance, Fit and Weight.
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