A HISTORY OF INNOVATION AND CHAMPIONS
Sportful has a rich sporting history, one that originates from cross-country skiing, with multiple world championship victories and Olympic medals to back up the claim. The sports of cycling and skiing, although different, share a similar outlook: both are physically demanding in the extreme, and small details in apparel and equipment can often make all the difference when competing at the highest level.
The focus on innovation at Sportful is not a slogan; it’s a mantra of sorts. The company continues to look for more innovative and high-tech solutions to help skiers and cyclists around the world achieve athletic success. The passion and desire to create the best possible clothing for cyclists and cross-country skiers is just as evident today as it was in 1974, when the company introduced its first cross-country ski
Sportful’s ski and cycling history spans only a few decades, but this in itself speaks volumes, as those few decades have produced multiple champions: on the ski slopes Alberto Tomba, Silvio Fauner, Maurilio De Zolt and Pietro Piller Cottrer, and on the road Franco Ballerini, Michele Bartoli, Tony Rominger, Mario Cipollini and Paolo Bettini, to name just a few.
Very successful partnerships have been developed with national cross-country ski teams, including those of Finland, France, Spain and the Czech Republic, and cycling teams like the Italian national team, Lampre, MG Bianchi, Ariostea, and one of the most successful cycling teams ever, Mapei, which won most of the big monuments that the sport has to offer.
Sportful has learned from these great champions, and these lessons learned in the past have resulted in improvements for the future. Continuing the inexorable pursuit of innovation requires a strong partnership. Sportful’s sponsorship of the Saxo Bank Cycling Team, the Italian national crosscountry ski and biathlon teams, and some of the best ski mountaineers has pushed the technical boundaries of material and design, resulting in technical clothing that provides a performance advantage over the competition.