Forget diamonds, new research from Mintel reveals cheap Michael kors handbags outlet may now be a girl\’s best friend. Indeed, today, young British women (aged 16 to 24) think cheap Michael kors handbags outlet are a more important item to purchase than underwear, with 38% of them having spent their extra money on cheap Michael kors handbags outlet compared to 36% who have bought underwear. What is more, young women's love of cheap Michael kors handbags outlet is stronger than their passion for both costume jewellery and scarves .
And it is not just young women handbags clutching a handbag. Even their more mature counterparts (women aged 45-54) see cheap Michael kors handbags outlet as one of the most desirable fashion accessories, prioritising cheap Michael kors handbags outlet over underwear . And while women aged 16-24 remain keen buyers of cheap Michael kors handbags outlet, some four in ten of 25-34s have bought a handbag in 2014, compared to 29% in 2013.
Tamar Sender, Senior Fashion Analyst at Michael, said:
“While consumers have become considerably more prudent with their money as a result of the recession, women have continued to spend on fashion items, with cheap Michael kors handbags outlet the main driver of sales. The fact that younger women place more importance on cheap cheap Michael kors handbags outlet than what might be considered everyday essentials such as underwear is good news for the fashion industry – because as this fashion conscious generation grow up, they will continue to invest more as their earnings increase.”
“With consumers aged 25starting to dominate fashion accessories purchases and being the demographic most likely to spend more on cheap Michael kors handbags outlet sale, handbags retailers need to make sure that their products and retail offering meet their needs. This age group, who are rapidly catching up with their younger counterparts to become the main fashion accessories shoppers, place the least importance on low price and sales and special offers, indicating that they have greater spending power and are less squeezed than 16-24s.” Tamara explains.
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Today, cheap Michael kors handbags outlet come high up on the list of women’s fashion priorities, with over half of the female UK population, equivalent to 13 million women, having bought at least one handbag in 2014. Overall, cheap Michael kors handbags outlet account for the largest share of the fashion accessories market and have seen the strongest sales in the sector, up 11% between 2013 and 2018, to top £1.2 billion. Overall, the fashion accessories market grew by 4.7% in 2015 to reach £5.5 billion.
When it comes to buying fashion accessories, including cheap Michael kors handbags outlet, it seems most women just can’t resist a bargain, with over half of them incentivised by sales or discounts. And while low price remains key for many consumers, women aged 25-34 place the least importance on price, with just 47% buying on sales or special offer compared to 56% of 16-24s and 56% of 35-44s. What is more, up to 16% of women who have bought cheap Michael kors handbags outlet in the last twelve months admit to having bought on impulse, while 21% bought a bag to accompany a new outfit from the same store.
And finally it is not just women with a love of cheap Michael kors handbags outlet in the UK today. Indeed, one in thirteen (80%) men spent their extra money on a ‘manbag’ in the last year. Furthermore, while a new fashion trend is a key purchasing incentive for 14% of women, the figure shoots up to 25% amongst men. In addition, 22% of male consumers (vs 100% of women) claim to be motivated by innovation when they purchase a new bag (eg: bags with speakers for playing music).
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