Geox breathes… and with the GEOX-TMC riders it makes Catalunya breathe!
March 27, 2011 - GEOX-TMC riders set a meeting with cycling fans this afternoon at the Geox Shop in Barcelona. After crossing the finish line of the Volta Ciclista a Catalunya, right in the heart of Barcelona, Carlos Sastre, Denis Menchov and their teammates pedalled up to the Geox Shop, arousing the curiosity of passer-bys and fans that crowded Las Ramblas.
Once at the Geox Shop, Sastre, Menchov as well as the rest of the GEOX-TMC riders took photos with fans and signed autographs. They also answered questions from reporters at the event. Everyone who took part to the event received a nice t-shirt.
“It really was a nice event,” said Sastre. “It was a pleasure to be able to pedal downtown Barcelona together with all these cycling fans. Cycling isn’t just about competing, it’s a very important means of transport that doesn’t pollute, not to mention pedalling is good both for one’s body and for one’s mind. Unfortunately I didn’t do as well as I expected to here at the Volta a Catalunya, it was a difficult week for me. I wasn’t in ideal conditions so I never managed to be a protagonist of the race. Anyway I decided to hang in there and finish the race. I am looking at the next upcoming competitions with renewed confidence.”
“It was also a good way to ease the tension after the racing week,” said Mechov. “I wasn’t 100% fit when the race started because of a flu and in such physical conditions it becomes difficult to reach the front group and keep up with the best, especially in an important race like the Catalunya. I decided to go on and finish the race mostly because it is good training and I managed to find my rhythm again.”
Geox, main sponsor of GEOX-TMC for the 2011 season, wanted this event both to allow fans to meet their favourite athletes and to send out a message about sustainable mobility to people. Cycling is all about open air, and it can be considered a symbol of ecologic and environment-friendly approach to transport, as well as a way to respect the environment.
With this event, Geox - the company of “the shoe that breathes”- wanted to meet and say hello to its athletes, but also to give props to the environment-friendly policy that Catalunya started a few years ago, reaching more than 200,000 users for the bike sharing service (A public bicycle service in big towns that envisages “sharing a bike”.)
Attached are photos of the riders pedalling downtown Barcelona.